Reuben Holland, 
Philanthropy Manager
2019–present

“My favorite Heart to Heart statistic is what I refer to as ‘our magic number’: take the number of children saved by colleagues we’ve trained around the globe—currently 30,000 and counting—and divide this total by the total amount of money spent on programs since 1989...and the amortized amount to save the life of one child is $258.”

Reuben Holland joined Heart to Heart as a consultant early in 2019. This was a double win for us, as Reuben has years of direct marketing experience in the non-profit realm and over two decades of insight into our mission. Reuben’s initial consulting project was to support our governing board’s initiative to grow our individual giving program. Reuben’s strong analytical skills and data-driven mindset dovetail with Heart to Heart’s approach to program development and documentation. His personable manner, attention to detail, and commitment to service led us to ask Reuben to join the Heart to Heart office team as our philanthropy coordinator in 2020.

Reuben’s awareness of Heart to Heart dates back to the summer of 1995, when he was still in high school. His parents, Steve and Laurie, traveled to St. Petersburg as part of a Heart to Heart delegation, to donate a heart-lung machine on behalf of Rotary Club of Berkeley. Steve, touched by what he had experienced on the trip, joined Heart to Heart’s board of directors, ultimately serving as our board chair until his retirement in 2016.

In the Holland family, the notions of being of service and making a positive difference in the world run deep. Reuben attained the rank of Eagle Scout, and after earning his liberal arts degree from Luther College, he joined the staff of the Scouts organization, overseeing program activities and fundraising for two Bay Area counties. Several years later, Reuben applied his skills on behalf of other nonprofits, including political campaigns, environmental groups, animal advocacy societies, hospital foundations, and international aid organizations.

Reuben is excited to help develop new ways to amplify Heart to Heart’s message of hope and healing as we expand our programs to other parts of the globe.